1. Warm milk and combine with granulated sugar and instant yeast in a bowl. Let sit for 5 minutes until frothy.

2. Whisk in melted butter and eggs until combined.

3. In a stand mixer with a dough hook, combine the flour and the wet mixture. Knead for 6–8 minutes until smooth and elastic.

4. Cover the bowl and let the dough rise in a warm place for 1 hour, or until doubled in size.

5. Mix brown sugar and chai spice blend in a small bowl to make the filling.

6. Roll dough out to a 16×12 inch rectangle. Spread softened butter across the surface and sprinkle evenly with the chai sugar mix.

7. Roll the dough tightly from the long edge into a log. Slice into 9–12 rolls using a sharp knife or floss.

8. Arrange rolls in a greased 9×13 inch baking dish. Cover and let rise for another 30 minutes.

9. Preheat oven to 350°F. Bake for 22–27 minutes, until golden and fully cooked through.

10. While baking, beat cream cheese until smooth. Add powdered sugar, vanilla extract, and remaining chai spice. Add heavy cream to adjust consistency.

11. Spread glaze over warm rolls and serve immediately.